December 18, Stage one, is that the person is upset but will still vote for you. In Gujarat we were in the middle of the second and third stage and it was Prime Minister Modi who made the critical difference of winning our voters back. Also Read Gujarat results in maps:
June 8, Narendra Modi Photo: Irrespective of your faith, ideology and voting decision, there has been no escaping Modi. His image and in-your-face messaging have overshadowed all other brands - even that of his own party. This case study looks at the strategy and tactics behind the creation of Brand Modi.
Advani and Atal Bihari Vajpayee its prime ministerial candidates in the past remember the Ab ki baari Atal Bihari slogan in ? But the personal rhetoric had been tied, and sometimes made subservient, to the political parties to which these leaders belonged.
With his landslide win in the Lok Sabha elections, Narendra Modi has rewritten the rules of the game and redefined Indian politics. How did it happen? David Aaker, American marketing guru and author of several books on branding, wrote in an April blog post that every person has a brand that affects how the person is perceived and whether he or she is liked and respected.
This brand, he says, can be actively managed with discipline and consistency over time, or it can be allowed to drift. In fact, they had been at it from much before.
Invariably, and understandably, they were tales of heroism involving a precocious Bal Narendra Modi as a child. What else would you call a story about a child swimming across a crocodile-infested lake to plant a flag on a memorial?
The child, when he came of age, walked away from his family to devote himself to public cause, lending what brand consultant Harish Bijoor calls "bachelor blandness" to his story.
One, the three-time Gujarat chief minister was a regional brand trying to go national. Modi, who rarely chooses to speak in English, was trying also to connect with the urban, middle-class audience that is becoming more politically conscious. Finally, and most importantly, he carried the taint of the anti-Muslim riots in Gujarat.
Modi provided the company land and other incentives almost overnight. In the process, he also established himself as a champion for industry and development. He says the dilution of the only other national brand, the Congress, and a common underlying need for change also helped Modi.
They targeted the underlying need for tasty snacks and south Indian food," he says. Lok Sabha Elections According to Y. R Moorthi, Professor of Marketing at the Indian Institute of Management, Bangalore, there is a difference between a regional brand going national and a politician going national.
He says Modi was known outside Gujarat even before he decided to move beyond the state, just as Nitish Kumar and J. Jayalalithaa, chief ministers of Bihar and Tamil Nadu, respectively, are known.
And he did it at a massive scale - he attended more than 5, events and political rallies across the length and breadth of the country. He spoke passionately about the need for speed in government decision-making and about the need to improve skills of the youth to accelerate economic growth.
That speech won him many young admirers. Modi, an excellent orator, has delivered scores of similar speeches since then. He highlighted slowing economic growth, high inflation and lack of new jobs - issues which immediately resonate with young and urban voters - while blaming the Congress-led United Progressive Alliance government for the problems.
After the elections were announced, his marketing team bombarded voters with print, television and radio advertisements with the same themes. It also tapped into social media platforms such as Facebook, YouTube and Twitter - Modi has about four million Twitter followers - to magnify the impact of the advertising and branding campaign.
The impact of this relentless campaigning has been felt across different age groups, geographies and sections of society, says political analyst Manisha Priyam. Business leaders from industry doyen Ratan Tata to billionaire brothers Mukesh and Anil Ambani have praised Modi and his administration in Gujarat.
This has allowed Modi to build his brand as a progressive leader who has the ability to deliver economic results - the single biggest leitmotif of this campaign that has allowed it to cut through caste bias among other things. But the biggest push for Modi has come from the overt push and advocacy of corporate leaders," says independent political observer and media veteran Paranjoy Guha Thakurta.
Irrespective of the money you spend on marketing, if what you are selling fails to strike a chord in the minds of a large section of the electorate, all efforts to market Modi would be in vain.
Then, they changed tack.
Marketing gurus cite the examples of Cadbury, PepsiCo and Coca-Cola that battled problems relating to brand-taint. Cadbury had fought its way out of a controversy related to worms in its chocolates while the two beverages giants faced allegations of pesticides in their colas.
The BJP and Modi did not talk about it. Or if they did, they kept it to a minimum," he adds. While most companies routinely apologize for problems detected in their products, Modi stopped short of doing so.
Veteran adman Prahlad Kakkar concurs.As the BJP’s attempts to take on the opposition campaign narrative appeared to be flailing, Prime Minister Modi’s blistering campaign in every district of the state — 34 rallies in 15 days — and the reinforcement of his connect with the people of Gujarat was an important factor.
In March , Narendra Modi was appointed to the BJP Parliamentary Board, the party's highest decision-making body, and was chosen to be chairman of the party's Central Election Campaign Committee.
  On 10 June , Modi was selected to head the poll campaign for the elections at the national level executive meeting of BJP in Goa. The Narendra Modi app is going to be, by all accounts, the Bharatiya Janata Party’s arrowhead as India pads up for its biggest general elections next year.
Election Campaign - Hoardings of BJP & Congress on the Streets of Varanasi, Uttar Pradesh, India. As the Modi government completes three years in power, its popularity among voters is a mystery. Narendra Damodardas Modi, popularly known as Narendra Modi is the current Chief Minister of the state of Gujarat and the BJP's Prime Ministerial candidate for the general elections.
He was selected by L.K Advani, the leader of the Bharatiya Janta Party (BJP) in to give a direction to the election campaign in Gujarat and Himachal Pradesh. In any country, a society can be neatly divided into three main classes, mainly as per their financial status. The top class is the rich class which is a class by itself, absolutely unmoved and untouched no matter what happens to the economy of the country.